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Honda > Articles by: Chris

New 3S Centre is Open

July 24, 2019 / 2235 / Blog, News

As the sun set on Ban Hoe Seng’s brand new car showroom and 3S centre in Bandar Baru Sri Klebang on July 23, 2019, media personnel and guests were greeted at the entrance to celebrate the Grand Opening of the 1st Gold Rated Car Showroom & 3S Centre in the Green Building Index (GBI) in Malaysia which is also the first in the state of Perak to receive such an accolade. The centre was filled with chitter-chatter as everyone dressed according to the theme of the evening’s celebrations with a hint of gold or green awaited for the celebrations to begin.

The releasing of gold (celebrating the Gold rating accolade), red and white (the colours of Ban Hoe Seng Auto) balloons led by the guests of honour marked the beginning of the evening’s celebrations, they then proceeded to the entrance of the building for the ribbon cutting ceremony. Drums and cymbals led the guests into the complex by the lion dance troupe. Our grand opening ceremony proceeded with prominent emcee, K.T. Pillai welcoming guests of honour; namely Dato’ Lim Si Boon, Owner of Ban Hoe Seng (Auto), Mr. Toichi Ishiyama, Managing Director & Chief Executive Officer of Honda Malaysia, Mr. Sarly Adle Sarkum, President & Chief Operation Officer of Honda Malaysia, members of the media, and invited guests.

Dato’ Lim took to the podium and gave his welcome address which thanked Honda Malaysia for their support and openness to idea on the project. He also highlighted on the importance on not only being leaders in the dealership industry given Ban Hoe Seng’s prestigious history but also setting an example in sustainable efforts by being the first in Perak to receive a gold rating in the Green Building Index.

“The move to cleaner economic growth – through green technologies and the efficient use of resources – is one of the greatest industrial opportunities of our time. The very speed of technological change presents enormous opportunities….  This is not a one-time investment. This is a centre for the long run, which benefits us all now.”

Mr Ishiyama was then invited on stage to address those present at the celebration, he first congratulated Ban Hoe Seng (Auto) on the opening of the 1st Gold rated Car Showroom in Malaysia and is also proud one of the oldest dealership in Malaysia has set a new benchmark by being the first to build and develop an environmental friendly Honda 3S centre that maximises resources and efficiency and focuses on the building’s sustainability.

“In Honda we are committed to reducing the environmental footprints, to achieve this we take initiative to utilize innovative green technologies in our daily operations and products…. I am proud that Ban Hoe Seng is also practicing the same by enhancing the usage of green technologies.”

With the plaque signed by Dato’ Lim and Mr Toichi, it’s official now! Our Honda 3S Centre is officially OPEN! The entourage then proceeded to tour the estimated RM15 million plant beginning with the facilities in the showroom as dinner was served to the invited guests.


*photographs courtesy of Tan Mei Kuan & Penny Teng

The Power of Mugen has arrived!

July 22, 2019 / 1520 / Blog, News

As announced by Honda Malaysia, the Limited Edition CR-V x Mugen has arrived on our shores once again. First displayed at the 2018 KL International Motor Show and once again at the 2019 Malaysia Authoshow, this limited-run variant SUV, capped at a total of 300 units is based on the 1.5L Turbo 2WD variant.

Donning the Passion Red Pearl or the White Orchid Pearl exterior colour, the Mugen add-ons are limited to its exterior where it receives body-coloured extensions beneath the front bumper, along the sides and under the rear bumper, while the front has a grille garnish and rear gets an upper wing with the Mugen badging topping off the CR-V’s new suit.

The CR-V Mugen’s 1.5 litre turbocharged engine, L15B7 produces 193 PS at 5,600 rpm and 243 Nm of torque from 2,000 to 5,000 rpm, which drives the front wheels through an Earth Dreams continuously variable transmission (CVT).

Drop by our showroom at Bandar Baru Sri Klebang today for more information or call +605-2927333.

Changing gears to serve you better

June 1, 2019 / 1147 / Blog, News

Our showroom at Jalan Raja Permaisuri Bainun is currently undergoing renovations, in an effort to fit in more vehicles and serve our customers better. Even though we seem to have walled off the front, you can still drop by our office, behind the showroom to know more about your next Honda or if you have any insurance related questions.


Running ‘Eco Mode’ At Bandar Baru Sri Klebang

April 30, 2019 / 1461 / Blog, News

Awarded ‘Gold’ for being the ‘Greenest’ in Perak

We’re proud to announce that we have opened the first car showroom in Malaysia to be certified gold in the green building index (GBI), and the first gold-rated building in Perak, on 30 April 2019.

Our new Honda 3S centre, is a shining example of sustainability, with its top-level environmentally friendly features that maximise resources efficiency and minimise waste, energy and water usage.

Our Director, Dato’ Lim Si Boon said: “We’re doubling our site but not our environmental impact. 2019 is going to be a huge year of overall growth for the business. We’ve invested heavily in our future and technology to facilitate the expansion. Every day we are committed to achieving higher levels of performance in sustainability and customer care”.

Two is always better than one

Under Ban Hoe Seng Auto we will expand our business to two sites in Ipoh. The new fully-fledged 3S (Sales, Service and Spare Parts) centre will be located at Bandar Baru Sri Klebang and the original showroom will remain at Jalan Raja Permaisuri Bainun (Jalan Kampar) in Ipoh while the Service centre off Jalan Sungai Pari will be moved to Sri Klebang.

The new 3S centre has 21 service bays that provide a quick and convenient service to more customers. Simply sit back and enjoy the café and family area.

“A dual location will allow us to display more inventory, more choice than ever before while improving the after-sales customer experience to continue to bring joy to Honda drivers all over Perak”, said Dato’ Lim.

Environmental sustainability is a positive step forward in making our world a better place to live for the generations to come.


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