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New 3S Centre is Open

Honda > Blog > New 3S Centre is Open

New 3S Centre is Open

July 24, 2019 / 2369 / Blog, News
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As the sun set on Ban Hoe Seng’s brand new car showroom and 3S centre in Bandar Baru Sri Klebang on July 23, 2019, media personnel and guests were greeted at the entrance to celebrate the Grand Opening of the 1st Gold Rated Car Showroom & 3S Centre in the Green Building Index (GBI) in Malaysia which is also the first in the state of Perak to receive such an accolade. The centre was filled with chitter-chatter as everyone dressed according to the theme of the evening’s celebrations with a hint of gold or green awaited for the celebrations to begin.

The releasing of gold (celebrating the Gold rating accolade), red and white (the colours of Ban Hoe Seng Auto) balloons led by the guests of honour marked the beginning of the evening’s celebrations, they then proceeded to the entrance of the building for the ribbon cutting ceremony. Drums and cymbals led the guests into the complex by the lion dance troupe. Our grand opening ceremony proceeded with prominent emcee, K.T. Pillai welcoming guests of honour; namely Dato’ Lim Si Boon, Owner of Ban Hoe Seng (Auto), Mr. Toichi Ishiyama, Managing Director & Chief Executive Officer of Honda Malaysia, Mr. Sarly Adle Sarkum, President & Chief Operation Officer of Honda Malaysia, members of the media, and invited guests.

Dato’ Lim took to the podium and gave his welcome address which thanked Honda Malaysia for their support and openness to idea on the project. He also highlighted on the importance on not only being leaders in the dealership industry given Ban Hoe Seng’s prestigious history but also setting an example in sustainable efforts by being the first in Perak to receive a gold rating in the Green Building Index.

“The move to cleaner economic growth – through green technologies and the efficient use of resources – is one of the greatest industrial opportunities of our time. The very speed of technological change presents enormous opportunities….  This is not a one-time investment. This is a centre for the long run, which benefits us all now.”

Mr Ishiyama was then invited on stage to address those present at the celebration, he first congratulated Ban Hoe Seng (Auto) on the opening of the 1st Gold rated Car Showroom in Malaysia and is also proud one of the oldest dealership in Malaysia has set a new benchmark by being the first to build and develop an environmental friendly Honda 3S centre that maximises resources and efficiency and focuses on the building’s sustainability.

“In Honda we are committed to reducing the environmental footprints, to achieve this we take initiative to utilize innovative green technologies in our daily operations and products…. I am proud that Ban Hoe Seng is also practicing the same by enhancing the usage of green technologies.”

With the plaque signed by Dato’ Lim and Mr Toichi, it’s official now! Our Honda 3S Centre is officially OPEN! The entourage then proceeded to tour the estimated RM15 million plant beginning with the facilities in the showroom as dinner was served to the invited guests.


*photographs courtesy of Tan Mei Kuan & Penny Teng


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