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Honda > News

New Look Honda Sales Gallery

June 15, 2020 / 2128 / Blog, News, Uncategorized
Honda Jalan Raja Permaisuri Bainun (formerly Jalan Kampar).

We’ve opened our newly refurbed Honda sales gallery at Jalan Raja Permaisuri Bainun (formerly Jalan Kampar), welcoming visitors with a sleek new look and enhanced customer experience.

We’ve officially expanded to two locations in Ipoh, having recently moved our Honda 3S operation to an eco-award-winning building in Bandar Baru Sri Klebang.

The new look sales gallery is designed to give visitors an unobstructed view of the latest cars on display, with a comfortable waiting lounge to drive customer comfort to a whole new level.

Ban Hoe Seng Auto General Manager, Kym Looe said: “We are delighted to have expanded our operations across two locations in Ipoh, serving customers in the north and south of the city.

“The sales gallery is designed to make our customers relaxed so they can fully enjoy the experience of buying a new Honda”.

As businesses are allowed reopen with proper hygiene and social distancing measures set in place. Customers can now visit the sales gallery to get a closer look at the newly facelifted Honda Accord as well as getting assistance on their motor insurance matters.

When asked about the customer service provided at Ban Hoe Seng Auto, Madam Wong said: “The staff here are very nice and kind, service is great, no complaints. I’ve been buying cars from Ban Hoe Seng for more than 30 years. My first car was a Honda Civic, this was when they had a showroom in Little India, Old Town”.

Mr Sahabudeen who was at the sales gallery to renew his motor insurance said: “I come from Kampar, the staff here are well-mannered and helpful. There’s no denying that service is on an entirely different level here”.

As one of Malaysia’s oldest established Honda dealerships we now provide accessibility to the North and South of Ipoh across our two sites; our 3S (Sales, Service and Spare Parts) centre located at Bandar Baru Sri Klebang and the newly refurbished sales gallery at Jalan Raja Permaisuri Bainun (formerly Jalan Kampar).

For more information call us on +605 241 3433

Opening times of Ban Hoe Seng’s Sales Gallery at Jalan Raja Permaisuri Bainun.
Sales Gallery & Motor Insurance:
Monday – Saturday, 9.00am – 6.00pm
Sunday – 9.30am – 4.00pm

Test Drive and Book the New Honda Civic with Honda Sensing

September 20, 2019 / 2158 / Blog, News
Honda Civix

Now you can book for the New Civic ahead of its official launch in Quarter 4, 2019.

With the new and exciting enhancements, the New Civic is set to turn heads wherever it goes. It has been designed to meet the requirements and needs of Honda customers and most likely to attract young urban families, working adults and pioneer trendsetters who takes into consideration their lifestyles and their vehicle’s daily performance.

The New Civic is powered by 1.5L VTEC Turbocharged engine that offers maximum power output of 173PS and maximum torque of 220Nm, which is equivalent to a 2.4L engine performance. The powerful engine is mated with Honda’s Earth Dreams Technology Continuous Variable Transmission (CVT), delivering a balance of fun-to-drive performance and fuel efficiency. Civic is also the only mass market C-segment sedan to offer turbocharged engine as a powertrain option for customers and this has been a key determining factor for Malaysians in selecting the Civic as the sedan of their choice.



The New Civic now come with FULL Honda SENSING, which offers a complete package of safety features which include:

  • Adaptive CruiseControl (ACC) with Low Speed Follow (LSF)
  • Forward Collision Warning (FCW)
  • Collision Mitigation Braking System (CMBS)
  • Lane Keep Assist System (LKAS)
  • Road Departure Mitigation (RDM)
  • Lane Departure Warning (LDW)
  • Auto High-Beam (AHB)

which will provide Driver’s Cruising Aid, Frontal Collision Deterrence and Side Collision Deterrence.


Honda LaneWatch Camera

The New Civic also offers an innovative safety feature – Honda LaneWatch camera. This is a camera-based technology in favour of blind-spot monitoring that enhances the driver’s view of left side traffic and provides a better view compared to using only the side view mirror.


Standard Features for all Variants

Other standard features in the New Civic are Remote Engine Start, Electric Parking Brake and the latest feature, the Front Sensor. These additional features help provide convenience for the driver.

It also comes with standard safety features including Six Airbags, Vehicle Stability Assist (VSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), Emergency Stop Signal (ESS), Hill Start Assist (HSA), Multi-Angle Rearview Camera and ISO Fix.


Exterior Features

Refreshed with sportier and refined exterior, the New Civic appears superior and sophisticated with exciting new features for its overall styling that complements with Honda Signature LED Headlights and LED Front Fog Lights. Some of the new features include a New Front Bumper, New Rear Bumper Garnish, New Tailgate Spoiler, New Black Painted Front Grille and New 18-inch Alloy Wheel to further enhance its sportiness.


The New Civic is now available for booking. Call our showroom for more information.

The New Civic offers complete and attractive package, now with the Next Generation Advanced Safety Technology – Full Honda SENSING.


The New Honda City SE from RM75,955*

September 20, 2019 / 7577 / Blog, News

The best-selling model of Honda City in the market now with Special Edition (SE). Honda City SE is  based on the mid-level E spec but now with extra equipment and lower price.

The City Special Edition is priced at RM75,955* for Passion Red Pearl and RM76,075* for White Orchid Pearl respectively. (*Pirce excluding insurance)

Honda City SE is powered by Honda’s 1.5L i-VTEC engine combined with Continuous Variable Transmission (CVT) which was developed under Honda’s Earth Dreams Technology, the City Special Edition provides an ideal balance of driving performance and fuel efficiency.

The City Special Edition continues to set the benchmark for safety in the B-segment with features such as Anti-lock Braking System (ABS), Brake Assist (BA), Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Emergency Stop Signal (ESS) and Electronic Brake Distribution (EBD).

Value-Added Features

The City Special Edition is now available with additional value-added features to offer more convenience to the customers such as the Digital Video Recorder (DVR), Built-in Toll Reader, Door Visors and Trunk Organiser.

The DVR (DVR abbreviation dashcam) records real-time on-the-road journeys and include rear view recording for all-round footage.

The Built-in Toll Reader is ready for use once a Touch & Go card is slotted in. This feature connects directly to the car’s power source, requiring no additional battery and removing all hassles of having to change batteries.

The City Special Edition also comes with aerodynamically-designed Door Visors which essentially act as rain guards where driver or passengers in the car can roll the windows slightly down for fresh air when it rains.

The Trunk Organiser ensures every item is in place for ease and convenience during daily commute. These practical features are expected to enhance the City Special Edition’s value as a competitively-priced package in the B-segment.

Man Maximun, Machine Minimum

The City’s interior design is developed under Honda’s ‘Man Maximum, Machine Minimum’ concept, designed to prioritize comfort and space for both driver and passengers. The City’s spaciousness is one of its most reputable features, offering a “D-segment space at a B-segment size”. Its trunk space remains the biggest in its class at 536L, making the City Special Edition the perfect sedan that is extremely convenient for road trips for everyone be it working adults, couples or young families, with ample room for suitcases and strollers.

Maintain No.1 Position in the Non-National B-Segment

The City has been the biggest sales contributor for Honda Malaysia, contributing 34% to the total sales for the Company while maintaining its No.1 position in its segment from January to July 2019

Book Your Test Drive

For more information or to book or to test drive the City Special Edition, contact our showroom at 05-2927333.

The City Special Edition now with further enhanced features to offer more convenience to the customers.


The Digital Video Recorder (DVR) allows driver to record real-time on-the-road journeys.


The Digital Video Recorder (DVR) offers a peace of mind with rear view recording function.


The Built-in Toll Reader offers convenience when going through tolls.


The Trunk Organiser ensures every item is in place for ease and convenience.


Aerodynamically-designed Door Visors act as rain guards, and allow windows to be rolled down slightly for fresh air during rain.

New 3S Centre is Open

July 24, 2019 / 2430 / Blog, News

As the sun set on Ban Hoe Seng’s brand new car showroom and 3S centre in Bandar Baru Sri Klebang on July 23, 2019, media personnel and guests were greeted at the entrance to celebrate the Grand Opening of the 1st Gold Rated Car Showroom & 3S Centre in the Green Building Index (GBI) in Malaysia which is also the first in the state of Perak to receive such an accolade. The centre was filled with chitter-chatter as everyone dressed according to the theme of the evening’s celebrations with a hint of gold or green awaited for the celebrations to begin.

The releasing of gold (celebrating the Gold rating accolade), red and white (the colours of Ban Hoe Seng Auto) balloons led by the guests of honour marked the beginning of the evening’s celebrations, they then proceeded to the entrance of the building for the ribbon cutting ceremony. Drums and cymbals led the guests into the complex by the lion dance troupe. Our grand opening ceremony proceeded with prominent emcee, K.T. Pillai welcoming guests of honour; namely Dato’ Lim Si Boon, Owner of Ban Hoe Seng (Auto), Mr. Toichi Ishiyama, Managing Director & Chief Executive Officer of Honda Malaysia, Mr. Sarly Adle Sarkum, President & Chief Operation Officer of Honda Malaysia, members of the media, and invited guests.

Dato’ Lim took to the podium and gave his welcome address which thanked Honda Malaysia for their support and openness to idea on the project. He also highlighted on the importance on not only being leaders in the dealership industry given Ban Hoe Seng’s prestigious history but also setting an example in sustainable efforts by being the first in Perak to receive a gold rating in the Green Building Index.

“The move to cleaner economic growth – through green technologies and the efficient use of resources – is one of the greatest industrial opportunities of our time. The very speed of technological change presents enormous opportunities….  This is not a one-time investment. This is a centre for the long run, which benefits us all now.”

Mr Ishiyama was then invited on stage to address those present at the celebration, he first congratulated Ban Hoe Seng (Auto) on the opening of the 1st Gold rated Car Showroom in Malaysia and is also proud one of the oldest dealership in Malaysia has set a new benchmark by being the first to build and develop an environmental friendly Honda 3S centre that maximises resources and efficiency and focuses on the building’s sustainability.

“In Honda we are committed to reducing the environmental footprints, to achieve this we take initiative to utilize innovative green technologies in our daily operations and products…. I am proud that Ban Hoe Seng is also practicing the same by enhancing the usage of green technologies.”

With the plaque signed by Dato’ Lim and Mr Toichi, it’s official now! Our Honda 3S Centre is officially OPEN! The entourage then proceeded to tour the estimated RM15 million plant beginning with the facilities in the showroom as dinner was served to the invited guests.


*photographs courtesy of Tan Mei Kuan & Penny Teng

The Power of Mugen has arrived!

July 22, 2019 / 1665 / Blog, News

As announced by Honda Malaysia, the Limited Edition CR-V x Mugen has arrived on our shores once again. First displayed at the 2018 KL International Motor Show and once again at the 2019 Malaysia Authoshow, this limited-run variant SUV, capped at a total of 300 units is based on the 1.5L Turbo 2WD variant.

Donning the Passion Red Pearl or the White Orchid Pearl exterior colour, the Mugen add-ons are limited to its exterior where it receives body-coloured extensions beneath the front bumper, along the sides and under the rear bumper, while the front has a grille garnish and rear gets an upper wing with the Mugen badging topping off the CR-V’s new suit.

The CR-V Mugen’s 1.5 litre turbocharged engine, L15B7 produces 193 PS at 5,600 rpm and 243 Nm of torque from 2,000 to 5,000 rpm, which drives the front wheels through an Earth Dreams continuously variable transmission (CVT).

Drop by our showroom at Bandar Baru Sri Klebang today for more information or call +605-2927333.

Changing gears to serve you better

June 1, 2019 / 1278 / Blog, News

Our showroom at Jalan Raja Permaisuri Bainun is currently undergoing renovations, in an effort to fit in more vehicles and serve our customers better. Even though we seem to have walled off the front, you can still drop by our office, behind the showroom to know more about your next Honda or if you have any insurance related questions.


Running ‘Eco Mode’ At Bandar Baru Sri Klebang

April 30, 2019 / 1731 / Blog, News

Awarded ‘Gold’ for being the ‘Greenest’ in Perak

We’re proud to announce that we have opened the first car showroom in Malaysia to be certified gold in the green building index (GBI), and the first gold-rated building in Perak, on 30 April 2019.

Our new Honda 3S centre, is a shining example of sustainability, with its top-level environmentally friendly features that maximise resources efficiency and minimise waste, energy and water usage.

Our Director, Dato’ Lim Si Boon said: “We’re doubling our site but not our environmental impact. 2019 is going to be a huge year of overall growth for the business. We’ve invested heavily in our future and technology to facilitate the expansion. Every day we are committed to achieving higher levels of performance in sustainability and customer care”.

Two is always better than one

Under Ban Hoe Seng Auto we will expand our business to two sites in Ipoh. The new fully-fledged 3S (Sales, Service and Spare Parts) centre will be located at Bandar Baru Sri Klebang and the original showroom will remain at Jalan Raja Permaisuri Bainun (Jalan Kampar) in Ipoh while the Service centre off Jalan Sungai Pari will be moved to Sri Klebang.

The new 3S centre has 21 service bays that provide a quick and convenient service to more customers. Simply sit back and enjoy the café and family area.

“A dual location will allow us to display more inventory, more choice than ever before while improving the after-sales customer experience to continue to bring joy to Honda drivers all over Perak”, said Dato’ Lim.

Environmental sustainability is a positive step forward in making our world a better place to live for the generations to come.

New showroom will be among the greenest in the nation

January 5, 2018 / 3056 / Blog, News
Groundbreaking event

Today’s groundbreaking signals the start of construction of the Ban Hoe Seng Auto’s new showroom and service centre in Bandar Baru Sri Klebang, Ipoh.

Traditional ceremony for the new showroom

Even the rain could not dampen the spirit and the support of the guests. Dato Lim Si Boon led the traditional ceremony with a speech and then shovels were dug deep as the team sported construction hats and the guests cheered as they huddled under umbrellas.

Mother Nature provided a challenging yet hopeful backdrop to the ceremony as rain fell and skies were grey.  Guests were in great spirits and some implied that rain is a good sign of fortune for the construction. Around 80 guests attended, including: Lim Pui San, Dato’ Syed Mokhtar Bin Syed Iddris, Ignatius Chew, Chong Wai Lin, Kym Looe, Sunita Prabhakaran and Mazlina bte Mohamad.

Top-level environmentally friendly features

Doors will open in June 2019 and the 41,000 square foot dealership will be a magnificent showcase of green building architecture and the latest in customer service design. It is targeting the highest-level sustainability certificate, platinum for Green Building Index, to become one of the greenest buildings in Malaysia.

Top-level environmentally friendly features maximise resource efficiency and minimise waste, energy and water usage.  Large glass panels and skylights optimise natural daylight; combined with energy efficient Light Emitting Diodes (LEDs) and motion sensors to automatically switch on and off when a person walks under it.

It will feature an air conditioning capture and rainwater collection system to self-irrigate the surrounding landscape, flush toilets and wash cars.  A green living wall will bring a breath of fresh air to workers throughout the day. While smart screens will proudly display the energy and water usage in real time to visitors.

Oldest Honda dealer with the newest showroom in Perak

Director Ban Hoe Seng Auto Dato’ Lim Si Boon said: “Our aim is to pursue growth through the pursuit of quality. We hold the accolade of being one of the oldest Honda car dealerships in Malaysia and will soon have the newest Honda showroom in Ipoh but what really matters is how we achieve that through our lasting footprint on the environment and how we please our customers.

“This year the car dealership marked its fiftieth year and we continue to transform and evolve our efforts through strong customer values.  Inside our showroom and care centre is a passionate team of dependable people working together, who genuinely care for every Honda, and every owner.

“We have a responsibility to make things better for others and we serve people with the joy of creating value in their everyday lives. Honda has been wonderful to work with. The team are extremely supportive of our efforts of continuous improvement and our investment in Ipoh.

“On behalf of the team, I express our heartfelt thanks to all our customers and those that live in the local communities we serve. Your tremendous support has been vital to our growth and development.

“We look forward to making further strides to continue to bring joy to Honda drivers all over Perak.”

Open as usual

Business is open as usual. The showroom on Jalan Kampar (now known as Jalan Raja Permaisuri Bainun) is open Monday – Saturday 8.30am – 6.00pm and Sunday 10.30am – 2.00pm. Find us here.

These days, we are spoilt for choice. There are so many options available to us with just a touch of a finger away that we have too many options when it comes to most things. Whether it is the new clothes you want to buy or the real money casino you wish to start an account with, the process of narrowing down your shortlist of potential options can be a bit stressful sometimes.

It is important that we don’t moan too much about this issue, as only a few short years ago did we have a very limited choice of most things.

Groundbreaking New Dealership For Ipoh

December 29, 2017 / 2822 / Blog, News, Uncategorized
New Honda Showroom coming to Ipoh

A groundbreaking ceremony to mark the start of construction work for our new Honda Ban Hoe Seng Auto Showroom and Care Centre at Bandar Baru Sri Klebang, lpoh, will be held on January 5, 2018.

Green building  

Opening in June 2019, at more than 40,000 square foot this state-of-the-art Honda dealership will be a magnificent showcase of green building architecture and the latest in customer service design.

Targeting the highest level sustainability certificate, platinum for Green Building Index, it will feature renewable solar energy to state-of-the-art rainwater and air conditioning capture system.

Customer-first design

The service area will have 21 service bays to provide quick and convenient service to more customers. The dealership will be able to accommodate more than 3000 vehicles every month and feature a café and family area.

Director Ban Hoe Seng Auto Dato’ Lim Si Boon said: “We are moving, expanding, and may soon have the accolade of the newest Honda building in Ipoh but what really matters is how we achieve that through our lasting footprint on the environment and how we put our customers at the heart of design.

“We are striving for platinum rated Green Building Index, which means we will be one of the greenest buildings in Malaysia”.

This is an exciting chapter for the brand, with the expanded showroom and service centre creating new jobs and further opportunity for the retail market in North Ipoh.


For more details on the Groundbreaking Ceremony contact Iven on 05-2413433.


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