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Honda > Articles by: Terri

New showroom will be among the greenest in the nation

January 5, 2018 / 3056 / Blog, News
Groundbreaking event

Today’s groundbreaking signals the start of construction of the Ban Hoe Seng Auto’s new showroom and service centre in Bandar Baru Sri Klebang, Ipoh.

Traditional ceremony for the new showroom

Even the rain could not dampen the spirit and the support of the guests. Dato Lim Si Boon led the traditional ceremony with a speech and then shovels were dug deep as the team sported construction hats and the guests cheered as they huddled under umbrellas.

Mother Nature provided a challenging yet hopeful backdrop to the ceremony as rain fell and skies were grey.  Guests were in great spirits and some implied that rain is a good sign of fortune for the construction. Around 80 guests attended, including: Lim Pui San, Dato’ Syed Mokhtar Bin Syed Iddris, Ignatius Chew, Chong Wai Lin, Kym Looe, Sunita Prabhakaran and Mazlina bte Mohamad.

Top-level environmentally friendly features

Doors will open in June 2019 and the 41,000 square foot dealership will be a magnificent showcase of green building architecture and the latest in customer service design. It is targeting the highest-level sustainability certificate, platinum for Green Building Index, to become one of the greenest buildings in Malaysia.

Top-level environmentally friendly features maximise resource efficiency and minimise waste, energy and water usage.  Large glass panels and skylights optimise natural daylight; combined with energy efficient Light Emitting Diodes (LEDs) and motion sensors to automatically switch on and off when a person walks under it.

It will feature an air conditioning capture and rainwater collection system to self-irrigate the surrounding landscape, flush toilets and wash cars.  A green living wall will bring a breath of fresh air to workers throughout the day. While smart screens will proudly display the energy and water usage in real time to visitors.

Oldest Honda dealer with the newest showroom in Perak

Director Ban Hoe Seng Auto Dato’ Lim Si Boon said: “Our aim is to pursue growth through the pursuit of quality. We hold the accolade of being one of the oldest Honda car dealerships in Malaysia and will soon have the newest Honda showroom in Ipoh but what really matters is how we achieve that through our lasting footprint on the environment and how we please our customers.

“This year the car dealership marked its fiftieth year and we continue to transform and evolve our efforts through strong customer values.  Inside our showroom and care centre is a passionate team of dependable people working together, who genuinely care for every Honda, and every owner.

“We have a responsibility to make things better for others and we serve people with the joy of creating value in their everyday lives. Honda has been wonderful to work with. The team are extremely supportive of our efforts of continuous improvement and our investment in Ipoh.

“On behalf of the team, I express our heartfelt thanks to all our customers and those that live in the local communities we serve. Your tremendous support has been vital to our growth and development.

“We look forward to making further strides to continue to bring joy to Honda drivers all over Perak.”

Open as usual

Business is open as usual. The showroom on Jalan Kampar (now known as Jalan Raja Permaisuri Bainun) is open Monday – Saturday 8.30am – 6.00pm and Sunday 10.30am – 2.00pm. Find us here.

These days, we are spoilt for choice. There are so many options available to us with just a touch of a finger away that we have too many options when it comes to most things. Whether it is the new clothes you want to buy or the real money casino you wish to start an account with, the process of narrowing down your shortlist of potential options can be a bit stressful sometimes.

It is important that we don’t moan too much about this issue, as only a few short years ago did we have a very limited choice of most things.

Groundbreaking New Dealership For Ipoh

December 29, 2017 / 2822 / Blog, News, Uncategorized
New Honda Showroom coming to Ipoh

A groundbreaking ceremony to mark the start of construction work for our new Honda Ban Hoe Seng Auto Showroom and Care Centre at Bandar Baru Sri Klebang, lpoh, will be held on January 5, 2018.

Green building  

Opening in June 2019, at more than 40,000 square foot this state-of-the-art Honda dealership will be a magnificent showcase of green building architecture and the latest in customer service design.

Targeting the highest level sustainability certificate, platinum for Green Building Index, it will feature renewable solar energy to state-of-the-art rainwater and air conditioning capture system.

Customer-first design

The service area will have 21 service bays to provide quick and convenient service to more customers. The dealership will be able to accommodate more than 3000 vehicles every month and feature a café and family area.

Director Ban Hoe Seng Auto Dato’ Lim Si Boon said: “We are moving, expanding, and may soon have the accolade of the newest Honda building in Ipoh but what really matters is how we achieve that through our lasting footprint on the environment and how we put our customers at the heart of design.

“We are striving for platinum rated Green Building Index, which means we will be one of the greenest buildings in Malaysia”.

This is an exciting chapter for the brand, with the expanded showroom and service centre creating new jobs and further opportunity for the retail market in North Ipoh.


For more details on the Groundbreaking Ceremony contact Iven on 05-2413433.

Check out our gravel pit: Type R mystery unravels at exclusive party

November 19, 2017 / 1730 / Blog, News
Type R launch

Ban Hoe Seng Auto launched the hotly-anticipated Honda Type R in style at an exclusive Pit Party at our transformed showroom in Ipoh on Saturday 18 November, 2017.

Guests reported to the pit to see the all the new Type R in a killer evening of music, dance crews and model service. More than 100 guests, employees and members of the press enjoyed the beats and food or chilled-out on the terrace.

The mystery unraveled as the car was uncloaked – even the best moves from a dance group and poised young models could not detract eyes away from the insane looking Type R parked on stage and staring menacingly back at the devoted crowd.

The invite-only event was live-streamed on facebook for all.

Guests were able to get an up-close look at the most powerful Honda ever introduced in Malaysia. Lighter, lower and stiffer than the previous model; mixed with more power, fatter tyres and even wilder looks. Get the detailed spec here.


The guests were buzzing about this hot hatch smashing the front-wheel-drive lap record at the legendary German race track Nuburgring; a record-breaking 7:48.80.


Every Type R is built with its own serial number plate strategically positioned on the centre console, a constant reminder of the exclusive status of this car.

The launch marks the sixth and final model to be released by Honda Malaysia this year. We are proud to be the only authorised Sport Dealer in Perak. To find out more visit our showrooom here.


Just our Type: Looking at the FK8 Civic Type R 

November 13, 2017 / 3900 / Blog, News
BHSA Type R news

Check your pulse, it’s here, it’s finally here … the 2017 Civic Type R is the most powerful front wheel drive hot hatch in the world and is now at Ban Hoe Seng Auto, the only dealer in Perak where you can see and order this model.   
Read more

Honda Accord 2.4 VTi-L now with Honda Sensing

November 7, 2017 / 1906 / Blog, News
Honda Sensing

Honda Accord 2.4 VTi-L Advance now comes with Honda Sensing technology.

Honda Sensing is an exclusive intelligent suite of safety and driver-assistive technologies designed to alert you to things you might miss while driving. Here you can learn about a few additional features designed to help you be a better driver.


It is the first Honda sedan in Malaysia to be equipped with Honda Sensing and still maintains the same premium features. Retaining front and rear LED lights, multi-angle reverse camera, six airbags, a 7-inch advanced display audio unit with i-MID that is Apple CarPlay compatible and Android Auto ready, Emergency Stop Signal (ESS), and Honda LaneWatch.


By using a monocular camera mounted behind the rear-view mirror and a millimeter wave radar mounted at the lower air dam of the front bumper, drivers can tap into a host of safety features. From Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Collision Mitigation Braking System (CMBS), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM) and Lane Departure Warning (LDW). These features provide alerts and assistance to drivers to avoid possible dangers or accidents on the road.

Adaptive Cruise Control | Adaptive Cruise Control* helps you maintain a set following interval on the highway, so you don’t have to manually change your speed. Select vehicles feature Adaptive Cruise Control (ACC) with Low-Speed Follow* to make driving in light traffic easier and more convenient.

Forward Collision Warning | Integrated with the Collision Mitigation Braking System, Forward Collision Warning* uses a small camera mounted at the top of the front windshield to detect the presence of vehicles in front of you. If the system determines that you are at risk of a collision with a detected vehicle, it activates audio and visual alerts to warn you. If you fail to act, the Collision Mitigation Braking System can automatically apply brake pressure.

Collision Mitigation Braking System | The Collision Mitigation Braking System helps brake the vehicle when it senses an otherwise unavoidable collision with a vehicle detected in front of you.

Lane Keeping Assist System | If you vehicle drifts from the centre of a detected lane (without signalling), the steering will automatically adjust to bring you back to the centre of the lane.

Road Departure Mitigation System | If your vehicle detects that it is drifting too close to the side of the road without a turn signal activated, RDM alerts you with rapid vibrations on the steering wheel and then can provide mild steering input to help keep you on the road or apply braking to help keep you from going off it.

Lane Departure Warning | The Lane Departure Warning feature can detect departures from detected lanes. Visual and sound alerts will help inform you of a lane departure in order to correct the lane drift.


This is the second model to feature this technology in Malaysia, after the all-new CR-V.


Honda Accord 2.4 VTi-L Advance is priced at RM169,800 (excluding insurance). Book a test drive today or call our showroom for more information.

Accord Honda Sensing

Accord Honda Sensing

The All New Civic Type R is open for booking

October 9, 2017 / 2823 / Blog, News
Civic Type R

Book now to be one of the first in Malaysia to get the world’s fastest front-wheel drive production car –  the  2017 Honda Civic Type R / FK8R.

Record-breaking Type R

Powered by a 2.0-litre turbocharged VTEC engine that produces 310 PS and 400 Nm of maximum torque, the FK8R completed a lap around the Nurburgring in 7 minutes and 44 seconds, making it the fastest front-wheel drive production car to lap the “Green Hell”.

Trusted Sport Dealer

We are trusted to be the only authorised Honda Sport Dealer in Perak. We’re now taking bookings and have a waiting list for test drives.  For price and deals please call the showroom on 052413433.

To read the official Honda Civic Type R press release click here.

Are you Type R?

Corporate team move into new office

September 21, 2017 / 1486 / Blog, News
Branding new office

A huge thank you to everyone who celebrated the launch of our new corporate office on Wednesday, 20 September. The first floor of the Fairmont Hotel, located next to our showroom, has been converted into an open plan office space.

Loft Design

The building’s heritage is honoured with some areas left untouched and exposed, such as the wallpaper in the boardroom and the tiles on the floor. Continuous industrial-style lighting suspends the ceiling, while chipboard box lights dangle above meeting room spaces. Exposed brickwork, s

caffolding shelves and cement countertops result in a large loft-like open work space.

Launch event

The launch event was a great success with a unique chance for everyone to come together to celebrate the company’s development. The team and family members put the finishing touches to the office branding by hand painting Honda’s global brand tagline the power of dreams onto a totem board. There was plenty of confetti, music, celebratory drinks and an array of nibbles to keep everyone entertained.


Thank you to everyone that helped make it happen; including Architect Lim Si Oon, Kinta Properties for project managing and branding, Kee Ming Electrical for the wiring works, Chun Cotat Construction for the wet works and Apass Printing House for the signage.


Sneak preview (more photos coming soon).

Adventurous Honda CR-V Parades Through Ipoh

July 15, 2017 / 2754 / Blog, News
CR-V Honda Team in Ipoh

Ban Hoe Seng Auto paraded Honda cars around Ipoh and Meru Valley Resort to celebrate the launch of the all-new CR-V SUV.

A convoy of five models paraded through Ipoh old city and Meru Valley on Wednesday 12 – Friday 14 July.

This week saw the launch of the new fifth generation CR-V, set to redefine the SUV sector.

There are four variants:
Honda CR-V 2.0, 2WD: RM142,400
Honda CR-V 1.5 Turbo, 2WD: RM155,700
Honda CR-V 1.5 Turbo, 4WD: RM161,600
Honda CR-V 1.5 Turbo, 2WD: RM167,700

All variants are equipped with a Continuous Variable Transmission (CVT), developed under Honda’s Earth Dreams Technology, to provide a balance of driving performance and fuel efficiency. Paddle shifters are available in all variants, while the 4WD system has been improved to allow greater agility and straight-line stability.

The All-New CR-V has had a major makeover for the exterior, making it bolder and tougher in appearance. a higher ground clearance, and at 198mm (2WD) and 208mm (4WD), versus the 170mm in the outgoing CR-V, makes it all that more versatile. There’s a huge cargo space with up to 250mm extra space compared to its predecessor.

The full LED package, LED headlights, LED daytime running lights, LED tail and brake lights, and LED front fog lights, offers better illumination, and together with tailgate spoiler and dual tone alloy wheels, give the all-new CR-V a modern and premium look.

The showroom will officially launch the CR-V on Saturday 15 July, with activities for all the family

It’s been a busy year with launches for the all-new models of BR-V, City, Jazz and Jazz Hybrid –  come in and talk to us to find out more.

Win a new Honda Civic at Perak Amateur Open

July 10, 2017 / 1764 / Blog, News
Honda Civic Hole in One Prize at Perak Amateur Open

Ban Hoe Seng Auto is proud to offer a brand new Honda Civic as the grand prize for hitting a hole in one at the Honda 61st Perak Amateur Open. The men and ladies tournament will be held at Meru Valley Golf and Country Club in Ipoh, from 10 – 12 August 2017.

We are supporting the final local major of the current golfing year by giving away a Honda Civic 1.5 TC-P to the person who hits a hole in one.  To register for the event go to

Honda is the title sponsor of The Perak Amateur Open, which is one of the most popular tournaments in the region.

Good luck to all the players. #DreamMakers #ThePowerOfDreams


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